n this special series, Anie Akpe, publisher ofInnov8tiv.com, a dynamic Web source for technology news, resources and innovations of Africans in the diaspora, details her journey participating in Google’s accelerator program. Akpe was chosen after applying for the program, a 12-week course where Google showsbusinesses how to create Website landing pages, manage Google AdWords to advertise their business, and manage marketing campaigns. Follow her journey below:
After some time of seriously contemplating the launching of my tech news site Innov8tiv.com, I finally decided to take the plunge. Filling it up with content was easy enough and signing up my social media account was a breeze.
Next came the hard questions: How do I drive traffic to my site? How can I tell what content works and what doesn’t? My social media efforts were working, but the questions on visibility were still lingering. Needless to say, I was at a standstill with what appeared to be a dead end.
Well, just when I thought I ran out of ideas, along came BlackEnterprise.com with an article “Google’s Accelerator Program Gets Black Businesses Online.” The article mentioned that Google and Hubspot partnered together to assist minority business owners in increasing their visibility on the web. This 12-week class focuses on Inbound Marketing using Google’s AdWords product combined with the ability to measure your results using HubSpot’s platform.
In the event that you did not know, Google has a plethora of products for small business owners. Currently on my site, we utilize Google Analytics to track visits to the site. We can also see which article our readers enjoyed the most. While this is great, it still doesn’t answer the question of bringing and retaining customers.
HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads and close customers. They also believe that the customer is more in control than ever —tuning out traditional sales and marketing messages more than ever. HubSpot has more than 10,000 companies running their marketing programs on their platform, and it has offered three months free usage of its site to class participants.